Chapter 12 · Build business relationships

Choose Opportunities Worth the Estimating Time

Where to find bids and government contracts, and how to decide which tenders deserve your estimating time before you start pricing.

All chapters
  1. 1. Attention or conversion
  2. 2. Customers to attract
  3. 3. Offer and proof
  4. 4. Choose your channels
  5. 5. First customers
  6. 6. Past customers
  7. 7. Referrals
  8. 8. Google reviews
  9. 9. Local marketing
  10. 10. Referral partners
  11. 11. Commercial clients
  12. 12. Bids and tenders
  13. 13. Google Business Profile
  14. 14. Service and location pages
  15. 15. Hiring an SEO company
  16. 16. Content from your jobs
  17. 17. Customer acquisition cost
  18. 18. Google Ads
  19. 19. Local Services Ads
  20. 20. Facebook ads
  21. 21. Lead marketplaces
  22. 22. Quiet season
  23. 23. A website that gets inquiries
  24. 24. From inquiry to contract
  25. 25. Measure your marketing
  26. 26. Outsource marketing
  27. 27. By business type
  28. 28. Marketing plan
  29. Marketing plan template
  30. Campaign test brief
  31. Message templates
  32. Weekly marketing review
On this page
  1. Use a bid or no bid check
  2. Keep the relationship after a decision

Bid portals, supplier lists and tender notices can reveal demand that is difficult to find through consumer marketing. They can also consume days of estimating without giving a small business a realistic chance.

Start with sources appropriate to your service and scale: official procurement portals, buyers' own websites, general contractors seeking subcontractors, property-management vendor pages and industry associations. Verify the buyer and the original notice rather than relying only on a paid aggregator's summary.

Use a bid or no bid check

Before investing in a response, confirm the scope, location, deadlines, required credentials, insurance or bonding, procurement process, site access, likely delivery capacity and payment arrangements. Read the evaluation criteria. A project can be technically possible and commercially unsuitable.

Ask whether you have relevant evidence, enough information to price responsibly and a reason the buyer might choose you. If the only advantage is that you will be cheapest, inspect the economics carefully.

A simple internal rule can help: no major estimating effort until essential requirements and decision timing are known. Record the reason when you decline. This prevents the same unsuitable invitations consuming attention repeatedly.

Keep the relationship after a decision

If you lose, ask for feedback where the process permits it. Find out whether the issue was scope, credentials, timing, price or another criterion. Do not assume every loss means your price was wrong.

If the buyer may have suitable future work, ask how to remain on the appropriate list. Keep your capability statement current and specific. A concise document showing comparable projects and dependable delivery is more useful than a long company history.

Your output: two legitimate sources of commercial opportunities and a one-page qualification checklist. Review both the value of work won and the hours spent bidding. A channel that generates large nominal opportunities can still be a poor source if the business repeatedly prices work it cannot realistically win or deliver.

Put it in place

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Vision sets up the journey from inquiry to signed quote for businesses that sell on quotes: inquiry page, instant replies, follow-ups that stop when the client answers. Start with the free 3-minute diagnostic.

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