Chapter 6 · Price work properly

How to Price a Job From the Work You Actually Do

Build a price from labor cost, materials, overhead and named uncertainty, then check it against real jobs. A costing method for service businesses.

All chapters
  1. 1. Find where work gets stuck
  2. 2. Choose the right jobs
  3. 3. Make inquiries easier
  4. 4. The discovery call
  5. 5. Site visits and paid estimates
  6. 6. How to price a job
  7. 7. Markup vs margin
  8. 8. What to include in a quote
  9. 9. Quote example
  10. 10. After the quote
  11. 11. Price objections
  12. 12. Client onboarding
  13. 13. Capacity and updates
  14. 14. Change requests
  15. 15. Invoicing
  16. 16. Overdue invoices
  17. 17. Cash flow forecast
  18. 18. Job completion
  19. 19. Reviews and referrals
  20. 20. Lead sources
  21. 21. Weekly review
  22. 22. Delegation
  23. 23. Tools and records
  24. 24. Automation and AI
  25. 25. Business metrics
  26. 26. Unhappy customers
  27. 27. 30-day plan
  28. 28. Adapt it to your service
  29. Toolkit
  30. Discovery notes template
  31. Message templates
  32. Job review template
  33. Owner absence plan
On this page
  1. Build a repeatable costing sheet
  2. Name uncertainty before adding a number
  3. Review estimated costs against actual work

It is easy to recognize the obvious costs of a job: materials, supplier fees and the hours spent delivering it. The costs around the edges are easier to miss.

Count preparation, travel, access, loading, design, setup, disposal, coordination, revisions, testing and handover where they apply. Include the owner's delivery time at a realistic cost. Working unpaid evenings does not make the work free.

Build a repeatable costing sheet

Separate quantities, unit costs and assumptions. For labor, use expected hours multiplied by a cost that reflects what employing or supplying that work actually costs. Check your treatment of paid nonproductive time and employer costs with your accountant. Avoid counting the same cost twice.

Use current supplier prices where they matter. Record the date and any expiry or uncertainty. An old purchase invoice can be a useful starting point, but it does not prove what the next order will cost.

Then identify overhead: the costs of running the business that are not directly assigned to this particular job. Your pricing must support them across the work you sell. A job can cover materials and labor while leaving too little to run the company.

Name uncertainty before adding a number

For each unknown, decide whether you can investigate it, make a clear assumption, offer a separately priced option or use a properly explained allowance. Do not hide major uncertainty inside an unexplained low total.

A contingency is a deliberate provision for uncertainty. It should have a rationale. It does not give unlimited permission to expand scope, and it should not conceal a known cost you omitted.

Review estimated costs against actual work

After delivery, compare your hours, quantities, supplier costs and extra work with the original assumptions. Look for recurring misses. If three similar jobs each required an extra half-day of setup, adjust the next estimate rather than blaming three unusual days.

Try this with one completed job. Rebuild its price using everything it actually required. Identify the biggest difference between the estimate and reality. Was it a missed task, an inaccurate quantity, a changed requirement or an execution problem? Each needs a different response.

A costing process earns its place when it helps you make a better decision before the customer accepts. It should be simple enough to update from real jobs and detailed enough to reveal where the money is going.

Put it in place

Want this running without the evenings?

Vision sets up the journey from inquiry to signed quote for businesses that sell on quotes: inquiry page, instant replies, follow-ups that stop when the client answers. Start with the free 3-minute diagnostic.

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